ANN INC

So it's my first day in New York City and I have a two hour presentation with the big american retailer ANN INC. I am slightly ashamed to say that before today I didn't have the foggiest idea who Ann Taylor or Loft was but after finding out that Ann Taylor wasn't a middle aged woman but a best selling shirt dress and that the first Ann Taylor store opened in Connecticut in 1954, I became very inspired by the company. In 2006, Loft became a one billion dollar brand. Loft's brand mission is "The trusted personal stylist for the woman who leads a casually layered life." Loft is fashion foreward, accessible, youthful and fun. These two brands provide a destination for every generation of modern, working women. Ann Taylor has had a range of celebrity endorsements from Katie Holmes to Debbie Moore, with the current face being Kate Hudson. 

Girls were picked to be brand ambassadors for Loft (Loft girls), with this came the slogan "This is you. This is now". Loft was ranked #2 in brand advocacy, with Victorias Secret being #1. Proving that Loft was doing incredibly well. This year Loft hope to see 2 million facebook fans. Good luck to them!